This Moira Gunn interview wth Neil deGrasse Tyson , director of The Hayden Planetarium and author of the book The Pluto Files is a fun and humorous discussion of the importance of nomenclature. Calling Pluto what it is--a drawf planet--makes some people mad, but it's better science and leads to better science education.

I've long been a believer in the importance of nomenclature and my experience in going through nomenclature discussions at Kynetx with Craig Burton has only strengthened that belief. We're a different company because of how the right words help us understand and explain ourselves in powerful ways.