In this week's Technometria podcast, Craig Burton joined Scott and I to discuss some of his ideas about innovation. Craig reviews topics covered in three of his recent essays and talks about how innovation is often misunderstood. He reviews how technology companies make mistakes with customer demographics, as well as how to distinguish innovation myths from innovation realities. He also presents an example of true innovation as he describes how Novell created software infrastructure as a new software category.
Here's links to the essays:
