Guy Kawasaki was in Utah speaking on the Art of Innovation. Guy is a humorous speaker. I enjoyed it in spite of the fact that I've heard the talk several times before--on IT Conversations. I listened to the talk twice as we were getting ready to publish it and so I could finish most of Guy's sentences. Nothing wrong with that.

There were a few unique elements to the talk that Guy threw in and he responded well to some technical difficulties with the mic. It was a shame that it happened, but didn't detract too much. I also enjoyed seeing the slides--mostly to see how he used his slides. I like seeing how other people give keynote talks.

Guy's message is a variation on this post on his blog from 2006. He's modified it some. Here's the ten he gave today:

1. Make meaning, not money
2. Make mantras
3. Jump the curve
4. Roll the DICEE
5. Don't worry, be crappy
6. Polarize people
7. Let a thousand flowers bloom
8. Churn, baby, churn
9. Niche thyself
10. Follow th 10/20/30 rule
11. Don't let the bozos grind you down

Guy had some book recommendations:

• If You Want to Write - substitute whatever you want to do for "write"
• Crossing the Chasm
• The Innovator's Dilemma
• Uncommon Genius
• Influence or (same author--not sure which he was recommending)