Last week at DIDW, I had the opportunity to sit down with Iovation CTO Dan Lulich. I'd met Dan at the Berkman ID mashup in June, but didn't really know what Iovation did. I found that we had much to talk about: Iovation does reputation.

Iovation's reputation services aren't for people--they're for devices. Being able to link devices to undesirable activities and also to the accounts they log into is a great way to combat fraud in online gaming, eCommerce, and other places where money is at stake.

Denise Howell just interviewed Iovation's CEO Greg Pierson on IT Conversations. If you're interested in reputation, then I recommend it. Greg goes over examples where, for example, people create hundreds of accounts on online poker sites in an effort to launder money from credit card theft. Device reputation can be effectively used to thwart that kind of activity.