I just listened to an interview of Scott Cook by Larry Magid at IT Conversations. Scott is the founder, chairman, and former CEO of Intuit. The most apparent thing to me in the interview was how good Scott is at staying on message. He must have been a great CEO, at least from the standpoint of PR and investor relations. Don't get me wrong--I don't think it was at all insincere. To the contrary, I think he is effective because he has drunk the Intuit Kool-Aid. Listen to it and you'll see what I mean.