Doc Searls has written an excellent rant about PR email releases over at IT Garage, including tips on how to write this kind of tripe. Since I started writing for InfoWorld a year ago or so, I've started to get these too. They are just short of SPAM. The example Doc quotes is not unusual or rare. There are a lot of companies who pay good money to PR firms to generate these and send them out to people who are subsequently annoyed by them. Go figure.