I need a little help. Suppose you'd been asked to address the CTO organization of a major (over 125,000 employees) company on digital rights management. What would you tell them? There's the usual, technical talk stuff:

• What is DRM, why are we talking about it?
• The current state of DRM from a technical standpoint
• Issues and challenges for IT organizations
• Challenges or consequences of public policy issues surrounding DRM
• How and what should we do as best practice with respect to DRM
• Challenges and opportunities for information management

But that hardly seems to capture the boiling controversy surrounding this subject. If you're working in a large IT organization, what is it you need to know about DRM? How does it affect your work and how you support the business? A passionate speech about the evils of the RIAA and MPAA isn't really what these people need to hear. They need to hear what strategy they should pursue as an IT organization and why. Give me your ideas. I'll post a summary later and let you know what I come up with.