I just finished William Gibson's new book "Pattern Recognition." I liked it very much; I think its his best book since "Neuromancer." Unlike many of Gibson's book, this one is set in the present and has a decidedly high-tech theme without being about geeks. I find Gibson's writing to be evocative and full of intense imagery with plenty of conceptual surprises. These concepts are fertile ground for sowing new ideas. Reading it reminds me of what I liked about Wired magazine way back.